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About the collection

Journey with us where the sounds of the city disappear into the warm desert air. Where dusty tones meet vibrant cactus florals, shifting sands create textured patterns, and desert palms set the prologue to our jet-set love story. A combination of raw nature and retro-infused fabric set the tone of each gown's song, creating an anthem to modern bridal and the road less traveled.

Rue’s most loved styles from past collections that brides are constantly drawn to. From Rue-signature A-lines to exclusive bold graphic laces that have stood the test of time, the Icons collection has something for every bride.

From show-stopping to minimal, find your perfect veil pairing.

Find the perfect addition to your Rue gown. Shop our range of sleeves, veils and accessories.
Retailers
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- Gowns
- Veils
Direct Orders

So you've found the Rue gown of your dreams but there are no retailers near you? No worries! We have a direct orders team who are here to help.

Veils
About
- Ethos
About

Here at the Rue Atelier, we take a multi-dimensional approach to design and craftsmanship, to ensure your gown is made to the highest standards and is as unique as your love story.
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OUR HOME

Welcome to Our Home

Name: Rue de Seine
Address: Auckland, New Zealand
Price range: $

Designing, creating, and making your gown from New Zealand means the world to us. We want to share with you the landscape that is woven into this brand and the place we all call home.

Take a journey with our favourite photography team, Sony & Alex across 'The land of the Long White Cloud' and get lost in the breath-taking landscapes of Aotearoa.

Photography | Sony Hall Photography

Prints | Alex & Sony

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