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About the collection

Take a journey to our beginning, where history meets the bohemian spirit of a city, bursting with ideals and fuelled by the passion for curiosity. Inspired by the artists, poets, and rebels of Paris, follow our rebellious Muse on a wonderland-like journey that takes our protagonist from the banks of The Seine into a garden come alive by the light of the moon.

Rue’s most loved styles from past collections that brides are constantly drawn to. From Rue-signature A-lines to exclusive bold graphic laces that have stood the test of time, the Icons collection has something for every bride.

From show-stopping to minimal, find your perfect veil pairing.

Rue De Seine Sleeves
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So you've found the Rue gown of your dreams but there are no retailers near you? No worries! We have a direct orders team who are here to help.

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- The Rue Atelier
About

Here at the Rue Atelier, we take a multi-dimensional approach to design and craftsmanship, to ensure your gown is made to the highest standards and is as unique as your love story.

From the mind of our designer to the hands of our makers, discover the journey of how a collection goes from concept to gown.
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INTRODUCING

Desert Rose • The New Collection

Name: Rue de Seine
Address: Auckland, New Zealand
Price range: $

The Desert Rose campaign took us on an epic road trip from Joshua Tree to Palm Springs.

Dusty roads lead to rocky coves of wildflowers and cactus blooms under a lilac sunset, becoming the perfect backdrop for an ethereal desert moment. A new sunrise brought us through picturesque mountain terrain to palm-lined roads, where our gowns came to life in the electric colors of the ever-iconic Palm Springs.

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INTRODUCING

Desert Rose • The New Collection

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