Desert Rose • The New Collection | Rue de Seine


Desert Rose • The New Collection

The Desert Rose campaign took us on an epic road trip from Joshua Tree to Palm Springs.

Dusty roads lead to rocky coves of wildflowers and cactus blooms under a lilac sunset, becoming the perfect backdrop for an ethereal desert moment. A new sunrise brought us through picturesque mountain terrain to palm-lined roads, where our gowns came to life in the electric colors of the ever-iconic Palm Springs.

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