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About the collection

Journey with us where the sounds of the city disappear into the warm desert air. Where dusty tones meet vibrant cactus florals, shifting sands create textured patterns, and desert palms set the prologue to our jet-set love story. A combination of raw nature and retro-infused fabric set the tone of each gown's song, creating an anthem to modern bridal and the road less traveled.

Rue’s most loved styles from past collections that brides are constantly drawn to. From Rue-signature A-lines to exclusive bold graphic laces that have stood the test of time, the Icons collection has something for every bride.

From show-stopping to minimal, find your perfect veil pairing.

Find the perfect addition to your Rue gown. Shop our range of sleeves, veils and accessories.
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Direct Orders

So you've found the Rue gown of your dreams but there are no retailers near you? No worries! We have a direct orders team who are here to help.

Veils
About
- Ethos
About

Here at the Rue Atelier, we take a multi-dimensional approach to design and craftsmanship, to ensure your gown is made to the highest standards and is as unique as your love story.
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RUE MUSE

Aleksandra Zee

Name: Rue de Seine
Address: Auckland, New Zealand
Price range: $

Moonrise Canyon has never looked so good!
Woodwork artist and Rue muse Aleksandra Zee tried on some of our new season gowns, dancing to her own beat with beau Antrom in their dreamy California studio.
Soft & moody lighting, the dreamiest of colour palettes, and Aleksandra surrounded by her art looking like perfection is enough to leave us speechless!

Photographer | Britany Maxwell - The Light And The Love

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RUE MUSE

Aleksandra Zee

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